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Guerrilla Marketing Excellence
The Fifty Golden Rules for Small-Business Success
By Jay Conrad Levinson Published by Houghton Mifflin
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From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by "guerrilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
Critics hailed Guerrilla Marketing as a "veritable plum pudding of marketing techniques and secrets" (Los Angeles Times) and a source of inspiration for many independent entrepreneurs" (Booklist) Now Guerrilla Marketing Excellence puts it all together in this accessible, informative, and thought-provoking gold mine of ideas for all guerrillas who, by their very nature, go for the gold!
Jay Conrad Levinson is the president of his own marketing and consulting firm. He lectures nationwide on guerrilla business techniques for major companies, professional organizations, and universities. The author of Guerrilla Marketing, Guerrilla Marketing Attack, Guerrilla Marketing Online Weapons, and Guerrilla Marketing Online, and the co-author of Guerrilla Financing and Guerrilla Selling. Levinson lives in northern California.
Guerrilla Marketing Excellence |
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Availability: This item usually shipped within 2-3 days. |
Publication date: January 1,1993 |
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206 pages |
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