Guerrilla Marketing Online

The Entrepreneur's Guide to Earning Profits on the Internet

By Jay Conrad Levinson and Charles Rubin

Published by Houghton Mifflin

Table of Contents:

I. The Online Marketplace

• 1. Attacking the Online Marketplace
• 2. Understanding the Online Marketplace
• 3. The Electronic Battlegrounds

II. Strategies for Online battles

• 4. E-Mail and Mailing Lists
• 5. Electronic Storefronts
• 6. Classified Ads and Billboards
• 7. Forums and Newsgroups
• 8. Bulletin Boards
• 9. Boosting Your Online Reputation
• 10 . 75 Online Guerrilla Marketing Weapons
• 11. 12 Strategies for Online Success

III. Managing Your Attack

• 12. Planning the Attack
• 13. Secrets of a Successful Attack
• 14. Sustaining the Attack
• 15. Using Online Information
• 16. Leveraging your Online Advantage

Appendix: The Information Arsenal

Member of EIS Banner Swap