Guerrilla Marketing Online

The Entrepreneur's Guide to Earning Profits on the Internet

By Jay Conrad Levinson and Charles Rubin Published by Houghton Mifflin

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Publisher's Description:

The essential , step-by-step guide to marketing on the internet.

Read this book and you will:

• Become oriented to Internet culture and the online world
• Develop guerrilla savvy about what cybercitizens want and how to deliver it
• Apply Levinson's proven marketing techniques to the new marketplace
• Discover dozens of low-cost electronic strategies, tactics, and weapons
• Create a complete online marketing program that matches your goals and your budget
• Stay ahead of the competition as the online market heats up

The Internet is internationally recognized as a lucrative new marketing frontier. This definitive guide describes everything about going online that entrepreneurs need to know but don't know how to ask. The combination of Jay Conrad Levinson, the guerrilla marketing guru and author of the bestselling Guerrilla Marketing and Guerrilla Marketing Attack, and Charles Rubin, a computer wizard who makes the intricacies of the Internet simple, is a brilliant union of the two minds best suited to introduce today's business world to the electronic age.

For anyone ready to take advantage of the marketing potential of the this new technology, Guerrilla Marketing Online is the best way to get started. It's basic training for survival and success on the fast-growing Internet.

Jay Conrad Levinson is the president of his own marketing and consulting firm. He lectures nationwide on guerrilla business techniques for major companies, professional organizations, and universities. The author of Guerrilla Marketing, Guerrilla Marketing Attack, Guerrilla Marketing Online Weapons, and Guerrilla Marketing Excellence, and the co-author of Guerrilla Financing and Guerrilla Selling. Levinson lives in northern California.

Charles Rubin is the author of more than twenty books on computer hardware and software for both Macs and PCs, including The Little Book of Computer Wisdom, The Macintosh Bible "What Do I Do Now?" Book, and Running Microsoft Works. He specializes in explaining technology basics to a general audience. He lives in Northern Arizona.

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FREE ARTICLE

Read an interview with Cory Rudl, explaining how he built his online business to over $2,600,00 in annual sales. Learn the techniques he used to start and promote his very successful business online. http://www.hicom.net/~bizbooks/080.RudlInterview.html

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