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Guerrilla Marketing Attack
New Strategies, Tactics & Weapons for Winning Big Profits From Your Small Business
By Jay Conrad Levinson Published by Houghton Mifflin
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Publisher's Description:
From the author of Guerrilla Marketing now comes a sequel: Guerrilla Marketing Attack. To the millions of small and medium-sized businesses operating in a marketplace that is more competitive today than at any other time in history, this handbook is essential reading. Guerrilla Marketing Attack provides solid, practical cost-effective advice on how to take advantage of the most recent advances in marketing. These advances could save your company and give you an all-important competitive edge.
Attack effectively lays out the many options for small companies that can't afford to hire an advertising or PR agency and, more important, that want to conduct their own marketing." Inc. Magazine
"Only Jay Levinson could write a book that surpasses Guerrilla Marketing. And only Jay Levinson could do it with originality, insight, and humor. Guerrilla Marketing Attack is truly a wondrous work, full of gems, sparking with wisdom." John Caple, author of On Purpose and the Ultimate Interview
"Jay Levinson says it all in an easy to read, easy to understand book that will help you in the competitive wars. Whether in retailing, banking, or the intangibles, Guerrilla Marketing Attack has ideas that allow you to achieve all your goals without spending all your money." Allan Caplan, Chairman , Applause Video Corporation
"This is the 'How to Fight' manual for small business marketers in today's economy. It should be required reading for everyone who must learn to outfox rather than outspend the competition. If there was a West Point of marketing, this book would be the primers of the freshman class." Robert Leonard, Marketing Support Program Manager, Mercedes-Benz of North America
"Your enemies are all around you and they are out to get your prospects. Many of the tactics described are inexpensive, bordering on free, but can be more effective than a battalion of tanks in the war. With Guerrilla Marketing Attack, you will be armed to the teeth as well as have fun winning battle after battle." Opportunity Magazine
Jay Conrad Levinson is the president of his own marketing and consulting firm. He lectures nationwide on guerrilla business techniques for major companies, professional organizations, and universities. The author of Guerrilla Marketing Attack, Guerrilla Marketing Weapons, and Guerrilla Marketing Excellence, and the co-author of Guerrilla Financing and Guerrilla Selling. Levinson lives in northern California.
Guerrilla Marketing Attack |
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Availability: This item usually ships within 24 hours. |
Publication date: February 1,1989 |
Paperback 194 pages |
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