Guerrilla Marketing Attack
New Strategies, Tactics & Weapons for Winning Big Profits From Your Small Business
By Jay Conrad Levinson
Published by Houghton Mifflin
Table of Contents:
1. One Hundred Weapons for the Attack
2. The Personality of the Successful Guerrilla
3. The Seven-Word Winning Credo
4. From an Art to a Science
5. Why Launch and Attack?
6. Basic Training for Guerrillas
7. A Dozen Tactics to Consider
8. Gaining Effective Media Support
9. Direct Marketing, Guerrilla Style
10. The Most Important Person
11. Thirty-Three Marketing Myths
12. Maintaining the Attack - and the Profits
Information Arsenal for Guerrillas
