Guerrilla Marketing Online Weapons

100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity

By Jay Conrad Levinson and Charles Rubin

Published by Houghton Mifflin

Table of Contents:

1. Your Business Mission

2. Planning and Organization

3. Presence

4. Service

5. Customer Comfort

6. Advertising

7. Publicity

8. Goodwill

9. Free Information

10. Givaways

11. Special Events

12. Referrals

13. Intelligence

14. Guerrilla Attitudes

Glossary

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