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Guerrilla Marketing Online Weapons
100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity
By Jay Conrad Levinson and Charles Rubin Published by Houghton Mifflin
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Publisher's Description:
By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes:
Jay Conrad Levinson is the president of his own marketing and consulting firm. He lectures nationwide on guerrilla business techniques for major companies, professional organizations, and universities. The author of Guerrilla Marketing Attack, Guerrilla Marketing Weapons, and Guerrilla Marketing Excellence, and the co-author of Guerrilla Financing and Guerrilla Selling. Levinson lives in northern California.
Charles Rubin is the author of more than twenty books on computer hardware and software for both Macs and PCs, including The Little Book of Computer Wisdom, The Macintosh Bible "What Do I Do Now?" Book, and Running Microsoft Works. He specializes in explaining technology basics to a general audience. He lives in Northern Arizona.
Guerrilla Marketing Online Weapons |
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Availability: This item usually ships within 2-3 days. |
Publication date: August 1,1996 |
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183 pages |
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