Guerrilla Marketing
Secrets for Making Big Profits from your Small Business
Completely Revised and Updated for the 90's
by Jay Conrad Levinson Published by Houghton Mifflin
|
Completely revised and updated, this is the third edition of the best seller that started the Guerrilla marketing revolution.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century
Jay Conrad Levinson is the president of his own marketing and consulting firm. He lectures nationwide on guerrilla business techniques for major companies, professional organizations, and universities. The author of Guerrilla Marketing Attack, Guerrilla Marketing Weapons, and Guerrilla Marketing Excellence, and the co-author of Guerrilla Financing and Guerrilla Selling. Levinson lives in northern California.
You can now order the book listed below directly on the Internet from Lake Solitude Bookstore in affiliation with Amazon.com Books. Please read the information about ordering books through Amazon.com Books, or select the following book:
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business |
|
Availability: This item usually shipped within 2-3 days. |
Publication date: September 1,1993 |
|
| ||
