Webonomics
Nine Essentials Principles for Growing Your Business on the World Wide Web
by Evan I. Schwartz
Published by Broadway Books
| 30% Off! |
Webonomics
Nine Essentials Principles for Growing Your Business on the World Wide Web
by Evan I. Schwartz
Published by Broadway Books
| 30% Off! |
Publisher's Description:
Webonomics: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web
The World Wide Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites springing up at the rate of one per minute. It has created a digital marketplace where consumers can search for the best deals and services in an instant. While almost agrees that the Web provides excellent marketing opportunities, many business don't know how to use it effectively and have been losing millions of dollars because of it.
In Webonomics, Evan I. Schwartz shows how the new Web economy mirrors the traditional economy in some ways but also exhibits entirely unique properties of its own. Using numerous case studies of corporations such as IBM, Volvo, Playboy Enterprises, and Wells Fargo Bank, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous tremendous failures and successes on the Web in a multitude of industries.
Defining nine essential principles for growing your business in the Web, Schwartz challenges the conventional wisdom and shows how using traditional business approaches on the Web can backfire. Why are some products better suited to being sold on the Web that others? Why are certain brand names gaining status and how do you create and then reinforce yours? What are the new patterns of consumer behavior?
Webonomics answers these questions and shows how to capture the only scarce commodity on this information - based terrain: the attention of the busy people who are spending time there. Putting the frenetic activity in context, Schwartz delves into the new economic rules, new forms of currency, new ways to do business globally, and shows how to add value to existing products and build customer loyalty.
In addition to offering practical wisdom, Webonomics tells a larger story about life in the Information Age. It's about rising new communities, the next phase of capitalism, a shift in the role of government, and surviving amidst accelerating change, at a time when only the most agile and adaptable businesses will thrive.
Evan I. Schwartz (mailto:evan@webonomics.com) is a contributing writer for Wired magazine and a former editor and reporter for Business Week, where he covered software and digital media. He lives with his family in Brookline, Massachusetts.
You can now order the book listed below directly on the Internet from Lake Solitude Bookstore in affiliation with Amazon.com Books. Please read the information about ordering books through Amazon.com Books, or select the following book:
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Publication date: May 1, 1997 |
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256 pages |
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