Webonomics
Nine Essentials Principles for Growing Your Business on the World Wide Web
by Evan I. Schwartz
Published by Broadway Books
Table of Contents:
Introduction: The Foundation of Webonomics
1: The Quantity of People Visiting Your Site is Less Important than the Quality of Their Experience
2: Marketers Shouldn't Be on the Web for Exposure, but for Results
3: Consumers Must be Compensated for Disclosing Data about Themselves
4: Consumers Will Shop Online Only for Information-Rich Products
5: Self-Service Provides for the Highest Level of Customer Comfort
6: "Value-Based Currencies" Enable You to Create Your Own Monetary System
7: Trusted Brand Names Matter Even More on the Web
8: Even the Smallest Business Can Compete in the Web's Global "Marketspace"
9. Agility Rules - Web Sites Must Continually Adapt to the Market
Epilogue: The Web Effect - How It's Changing Life As We Know It
Appendix: A Directory of Important and Intriguing Web Sites
